The Great Mystery: Why Won't Anyone Push the Purchase Button?
Running an online store has officially become my newest hobby... and apparently my newest puzzle. I've learned there are three types of people in this world. The first person sees your item and scrolls right by it. The second person gives it a favorite. The third person is a mythical creature known as "The Buyer." I have yet to spot one in the wild. Every day, I sit down with a cup of coffee and think, "Today's the day. Someone is finally going to buy something." Then I spend the next two hours changing fonts, moving pictures around, creating funny designs, and convincing myself that if I add one more shadow behind a word, people will suddenly empty their wallets. I've become an accidental detective. Maybe the design is too big. Maybe it's too small. Maybe it needs more color. Maybe less color. Maybe people don't like my joke. Maybe they laughed too hard and forgot to buy it. The possibilities are endless. The views keep climbing. The favorites...
