I like to think I’m a pretty trustworthy guy.
If you ask somebody who has actually worked with me, they’ll probably tell you I know what I’m doing. I show up, do the work, fix what needs fixing, and try not to leave somebody standing there wondering what the hell they just paid me for.
That’s how it has always worked for me.
Word of mouth.
You do a good job for one person, they tell somebody else. That person tells another person. Pretty soon somebody is calling you because their cousin’s neighbor’s brother said, “Call that guy. He knows what he’s doing.”
That's the kind of advertising I understand.
Then I decided to try selling stuff online.
Apparently, that whole trust thing works completely different on the internet.
I can spend years proving to people in the real world that I’m dependable, but put something in an online store and suddenly I might as well be a guy standing in a dark alley saying, “Hey buddy… wanna buy a shirt?”
People hesitate.
And honestly, I can't completely blame them.
There are about seventeen million websites out there, and every one of them says they're trustworthy.
You see a website with fancy graphics, five security badges, a countdown timer telling you ONLY 3 MINUTES LEFT!!!, and somebody claiming their product will change your life.
Meanwhile, I'm sitting here thinking:
“I just made a funny shirt. I ain't trying to cure anything.”
Then there are all the people who have ordered something online and never got what they paid for. Or got something that looked nothing like the picture. Or dealt with customer service that apparently went into witness protection.
So I understand why people are cautious.
But it still makes you wonder:
How the heck do you prove you're trustworthy online?
For my regular work, I don't really have to think about it.
The work speaks for itself.
A customer sees the finished job. They tell somebody. I get compliments. I get another job.
Simple.
The internet?
Not so simple.
I've got an online store, and I'm still trying to figure out what makes somebody look at something and think:
“Yep. I trust this guy enough to buy something from him.”
I've even had family members say, “I'll buy something from your store.”
I'm still waiting.
At this point, I'm starting to think their shopping cart got lost somewhere between my house and the internet.
I don't need everybody I know to buy something from me. That's not the point.
What I would really like is for friends and family to tell me what they actually like and don't like.
Tell me if a design is stupid.
Tell me if the wording doesn't make sense.
Tell me if something looks good.
Tell me if something looks like it was designed at 2:00 in the morning after eating three hot dogs.
I can handle criticism.
That's how you improve.
Instead, sometimes you get:
"Looks good!"
Then nothing.
No order.
No explanation.
Just silence.
It's like getting a compliment on your truck and then watching the person walk away without telling you that your tire is flat.
And then there's AI.
I've been changing words, phrases, titles, descriptions, tags and all kinds of other stuff based on what AI says.
Change this.
Try that.
Use these keywords.
Don't use those keywords.
Make it funny.
Make it shorter.
Make it more searchable.
Make it sound natural.
Apparently, I need a marketing degree just to sell a T-shirt that says something funny.
I've changed things so many times I'm starting to wonder if my original idea was actually better.
And that's when I started thinking:
Maybe AI isn't all it's cracked up to be.
Or maybe I'm just not smart enough to know how to cheat the thing.
Everybody keeps saying, “AI can help you do anything!”
Well, apparently it can't help me convince somebody to spend $24 on a shirt.
I can remodel a house.
I can figure out how to fix something when the instructions don't make sense.
I can look at a problem and usually come up with a different way to solve it.
But apparently getting somebody to trust a website is where I finally meet my match.
Maybe that's the real difference between working with your hands and working online.
When you're doing construction, people can see what you did.
Online, people have to trust that there's actually a guy on the other end of the screen who gives a damn.
And that's what I'm trying to figure out.
How do I make people believe there's a real person behind the store?
Not some giant company.
Not some marketing department.
Not some mysterious internet warehouse.
Just me, trying to come up with some funny ideas and hoping somebody else gets a chuckle out of them.
Maybe that's something I need to get better at showing.
Because I know I'm trustworthy.
I've just got to figure out how to prove it to somebody who has never met me.
And apparently, that's harder than rebuilding a bathroom.
At least with a bathroom, when you screw something up, you can see the leak.
With an online store, sometimes you just stare at the screen wondering:
“Was it the shirt?”
“Was it the price?”
“Was it the wording?”
“Was it the picture?”
“Did anybody even see the damn thing?”
And then you refresh the page one more time.
Still nothing.
Well...
Back to work tomorrow.
At least when I finish a job, I know somebody actually saw it.
Maybe someday the internet will figure out I'm trustworthy too.
Until then, I'll keep trying, keep laughing, keep making stuff...
…and maybe stop asking AI what I should change every five minutes.
Because apparently the only thing I haven't tried yet is leaving the damn thing alone.